Left: A Nathaniel car at the 2017/18 Nathaniel MG Cup Final at Park Avenue, Aberystwyth (Photo: Chris Howells)
The deal is the biggest in the competition’s history and will see its name remain as the Nathaniel MG Cup for the next four seasons, having been so since Nathaniel Cars became the headline sponsor back in 2016/17.
The Bridgend-based company is a well-established name in south Wales and beyond, with over thirty years’ experience of helping customers buy, sell and maintain their cars. Nathaniel also have a long history of sporting sponsorship, and this extended deal adds to their existing commitment to Welsh sport.
Commenting on the deal, Ian Davis, Head of Commercial and Marketing at the FAW, said “We’re delighted to extend our relationship with Nathaniel MG Cars. They’ve been a valued partner of ours for the previous two seasons and the commitment they have shown to the domestic game in Wales by signing a new four-year term is fantastic to see. The Nathaniel MG Cup is a competition that is growing year on year and we’re looking forward to working with Nathaniel MG on continuing that growth over the next four seasons.”
Wayne Griffiths, Nathaniel Car Sales Managing Director, added “Nathaniel Cars are proud to renew our relationship with the FAW and the Nathaniel MG Cup. This is a great opportunity especially with our extended move to Cardiff with our Nathaniel MG showroom and also our recent sponsorship with Cardiff City FC. It is an exciting time for Welsh football with its recent history and Nathaniel Cars are pleased to be a part of it!”
The draw for Round 1 of the 2018/19 competition, which features 24 sides, will be made on Monday at the Nathaniel Cars showroom in Bridgend and released on the JD Welsh Premier League Facebook page that evening.