CLUB PARTNER WITH GARETH WARD / YNYSHIR TO REDEFINE MATCHDAY EXPERIENCE

Aberystwyth Town Football Club is proud to announce an exciting new partnership with Gareth Ward and the world-renowned Ynyshir Restaurant and Rooms, bringing one of the

UK's most celebrated names in hospitality to Aberystwyth University Park Avenue.

The collaboration will see Gareth and the Ynyshir team work alongside the Club to develop a series of unique matchday pop-up dining experiences, exclusive hospitality events and corporate experiences throughout the season, creating something never seen before in Welsh domestic football.

Widely regarded as one of the world's leading chefs, Gareth Ward has earned international recognition for his bold, creative approach to modern dining. Under his leadership, Ynyshir Restaurant and Rooms has become one of the UK's most acclaimed restaurants, holding two Michelin Stars and attracting guests from across the globe to Mid Wales.

Now, that same passion for innovation is coming to Aberystwyth University Park Avenue.

Speaking about the partnership, Gareth Ward, Chef Patron and Co-Owner of Ynyshir Restaurant and Rooms, said:

"I'm incredibly excited to be partnering with Aberystwyth Town Football Club. Football clubs should be at the heart of their communities, and I see a real opportunity to bring people together through food and unforgettable matchday experiences and corporate events."

Amelia Eiriksson, Creative Director and Co-Owner of Ynyshir Restaurant and Rooms, added:

"Together, we're creating something that blends football, food and creativity in a way that's authentic to Aberystwyth. We hope supporters, partners and visitors will experience something truly unique every time they visit Park Avenue."

The partnership extends far beyond matchday catering. Throughout the season, supporters can look forward to a series of exclusive events, collaborations and experiences designed to showcase the very best of Mid Wales hospitality while bringing a fresh dimension to the football club.

Among the first initiatives will be matchday pop-up experiences, beginning at Park Avenue this season, with more exciting announcements to follow as the partnership develops.

Aberystwyth Town Football Club Commercial Director Gethin ap Dafydd said:

"This partnership represents exactly the direction we're taking as a football club. Working alongside Gareth and Amelia allows us to offer something truly unique, while showcasing Aberystwyth as a destination both on and off the pitch. Football clubs today need to be more than ninety minutes on a Saturday afternoon. We want Park Avenue to become a place where people come together to enjoy great football, incredible food and memorable experiences, and there is no better partner than Gareth and the Ynyshir team to help us achieve that vision."

The first opportunity for supporters to experience the partnership will come at the Club's opening home fixture, where Gareth Ward and the Ynyshir team will host their first matchday pop-up as part of an exciting new hospitality offering.

This collaboration marks the beginning of a long-term vision to make Aberystwyth Town Football Club one of the most innovative matchday experiences in Welsh football, combining elite hospitality with community football in a way that celebrates everything the town has to offer.

Supporters can experience the partnership for the first time at our opening home fixture against Treowen Stars on Saturday 8 August, as Gareth Ward and the Ynyshir team launch their first matchday pop-up at Park Avenue. Available to all supporters attending the match, the pop-up will offer the opportunity to enjoy Gareth's food while marking the start of an exciting new era for matchday hospitality at the Club.

Everyone at Aberystwyth Town Football Club would like to welcome Gareth, Amelia and everyone at Ynyshir Restaurant and Rooms to the Black & Green family. 💚🖤