Aberystwyth Town are delighted to reveal that the club’s digital media channels received nearly ten million views during the 2017/18 season, along with over one million visitors, which represents an increase of over 73% from the 2016/17 season.
Club Marketing Officer Mart Smith, who has been tracking the performance of the club’s digital media channels across the season told atfc.org.uk the following:
“It’s been another season of huge success off the pitch for Aberystwyth Town, with mammoth growth in our digital performances compared to the previous seasons. The peak performance was seen during preseason when another piece of the club’s digital content went super viral and got featured in an array of national newspapers.
The fantastic post-split form shown by the players resulted in a strong finish not just on the pitch but off the pitch as well as the club soared to nearly ten million views and smashed over one million visitors which represented a huge percentage increase from the previous report.
During the season the club had many memorable moments, notably, the incredible JD Welsh Cup performance which took the club all the way to the Cup Final held at Newtown. Incredible victories throughout the season against the likes of Connah’s Quay Nomads and Bala Town contributed to the fantastic buzz on social media for all things Aberystwyth Town!”
For those with an interest in statistics, citizens from London, Cardiff, Birmingham, Liverpool and Manchester formed the top five in the most visits to atfc.org.uk across the 2017/18 season when the residents of Aberystwyth were taken out of the equation. The most visited news articles were claimed by the exciting build up for the JD Welsh Cup final appearance versus Connah’s Quay Nomads.
For those unaware of the terminology used in this article, a ‘view’ represents the number of times an article or page is looked at and ‘visitors’ represents a period of time spent within the online platform. Users may of course make more than one visit during a period of time.
After being recently presented with an analytical report of the club’s digital media channels, the Aberystwyth Town directors were quick to look to the future and lather the praise upon the hardworking team of volunteers. Thomas Crockett, the club’s Marketing Director said “These amazing figures demonstrate that there is a massive audience out there for Aberystwyth Town Football Club and the Welsh Premier League. On behalf of the club I would like to publicly thank our fantastic media team for their tireless work promoting the club on social media this season.”
The club’s talented team of media and marketing volunteers, spearheaded by Tom Bates and Thomas Crockett consists of Matthew Wallace, Owain Evans, Tomos Ings, Chris Howells, Chris Hefferan, Dilwyn and Llinos Roberts-Young, Adam Bitchell, Jordan Payne, Mart Smith, Steve Brookes, Tom Bates and Thomas Crockett. The club would like to thank each volunteer for all your time, support and dedication given throughout the season.
Anyone interested in joining the Media and Marketing team as a volunteer for the new season can contact Marketing Director Thomas Crockett by email at firstname.lastname@example.org.