Club Marketing Officer Martin Smith reveals that Aberystwyth Town’s online media platforms have received an incredible four million online views during 2015/6.
After another highly eventful season of trials and tribulations, a whole year has now passed since Aberystwyth Town's new look website was launched. Club Marketing Officer Martin Smith, who designed the new website has been carrying out some online research via Google Analytics and now reveals some quite staggering viewing figures for the year for the website and the Club's social media platforms.
Aberystwyth Town FC Online Stats June 2015-May 2016
Website 448,812 104,151
Twitter 2,581,000 177,806
Facebook 1,118,521 381,992
Total 4,148,333 663,949
A ‘view’ represents the number of times a story or article is looked at, and a ‘visit’ represents a period of time spent within the online platform. Users may of course make more than one visit during a period of time.
Club Marketing Director Thomas Crockett said: “Online Interest in Aberystwyth Town FC and the Dafabet Welsh Premier League, both within Wales and overseas has never been so high, and over 4,000,000 views in one year for just one Club is quite a staggering statistic. It is clear that supporters like to experience their football fix not just in person, but also online, and this is a desire we will hopefully continue to satisfy, using ever more platforms and outlets.
It is notable that in the absence of any meaningful coverage from some national media agencies the WPL and its Clubs have moved to create their own media output, and we hope that these stats will give some Sports Editors serious food for thought when they are considering which sports stories to cover. They may be missing a trick.”
The website, atfc.org.uk represents the heart of Aber’s Media Presence, driving content for the other media platforms and has a lively following, sometimes receiving as many as 2,000 visits and 3,000 views per day.
The most popular news article to hit onto our website was the breaking news back at the start of March when confirmation of our new soon to be state of the art 3G artificial pitch was announced. This confirmation came after a long three year process from start to finish, with hard work from all involved and especially from club chairman Tony Bates.
Our second most popular news article was the fantastic news that Aber’s home grown Jack Rimmer had been selected for the Wales Under 18 Academy squad to play international matches against the Republic of Ireland. This came after Jack had broken into the Aber first team reckoning and scored his first career goal against Haverfordwest County.
Into the number three slot was our tweet urging Wales national team manager Chris Coleman to give Tom Bradshaw his national team debut against Ukraine. We don’t know if Coleman saw our tweet, but Bradshaw was rewarded for his excellent club form at League One Walsall, with his national team debut appearance in the final 17 minutes. This achievement is something that we as a club are ever so proud of Tom for achieving.
Aberystwyth Town FC has a team of Media Volunteers, without whom none of this would be possible. In addition to Martin Smith, Tom Bates, Matthew Wallace, Chris Hefferan, Tomos Ings, Owain Evans and Jed Woodcock have all contributed to this success and the Club would like to thank them publicly for their support and dedication.
Anyone interested in joining the Marketing Team as a Volunteer can contact Club Marketing Director Thomas Crockett by email at firstname.lastname@example.org.