Club Marketing Officer Martin Smith reveals that Aberystwyth Town’s online media platforms have received an incredible six million online views during 2016/7.
Aberystwyth Town are delighted to announce that the club’s online media platforms have received an jaw dropping six million views during the 2016/17 season, along with over one million visitors, an increase of 35% and 43.5% respectively.
Club Marketing Officer Mart Smith, who has been keeping a check over our digital media channels throughout the season, has produced a report on our progress:
"After another rollercoaster season on and off the pitch for Aberystwyth Town, it’s always nice to end the season on a high. Therefore, to see such a dramatic increase in readership of our online media offering is definitely a fantastic thing to see. This time last year we announced our delight at recording four million views and over half a million visitors, so to see over six million views and welcome over one million visitors is absolutely staggering."
For those unaware of the terminology, a ‘view’ represents the number of times an article or page is looked at and ‘visitors’ represents a period of time spent within the online platform. Users may of course make more than one visit during a period of time.
During the season we had a number of memorable moments, with the arguably the best being the unveiling of the fantastic 3G pitch at Park Avenue after years of hard work by former Chairman Tony Bates. We witnessed some memorable Black and Green performances, most notably at home against Rhyl and away at Llandudno and Carmarthen. We also became the proud owners of a ‘blue tick’ having had our Twitter account @AberystwythTown verified, which is awarded to high profile individuals and organisations.
The most visited pages on our website were again our first team fixtures, squad profiles and the 3G booking page. The most read articles were the announcements of signing fan favourites Dan Alfei and Malcolm Melvin, along with new first team manager Tony Pennock joining the club from then English Premier League club Hull City first as Assistant Manager and then as Manager.
Club Marketing Director Thomas Crockett said, “Mart's reports gives us hard evidence that online interest in Aberystwyth Town and the Welsh Premier League is huge, and growing very quickly. Our Media Team is working hard every single day of the year to develop our online presence in response to a huge demand both within Wales, the UK and overseas.”
It is clear that supporters like to experience their football fix not just in person, but also online, and this is a desire we will continue to satisfy, using ever more platforms and outlets.
We will also be looking to recruit a Social Media Sponsor over the summer, who will benefit from direct access to our one million visitors and six million views.
It is notable that in the absence of any meaningful coverage from some national media agencies the WPL and its Clubs have moved to create their own media output, and we hope that these stats will give some Sports Editors serious food for thought when they are considering which sports stories to cover. They may be missing a trick.”
All of the media success would not be possible without our talented team of media and marketing volunteers. Therefore, Aberystwyth Town Football Club would like to publicly thank Tom Bates, Matthew Wallace, Owain Evans, Chris Hefferan, Tomos Ings, Mart Smith, Chris Howells, Dilwyn and Llinos Roberts-Young, Jordan Payne and Adam Bitchell for all their effort, support and dedication throughout the season.
Anyone interested in enquiring about Social Media Sponsorship Packages or in joining the Marketing Committee as a volunteer for the new season can contact Club Marketing Director Thomas Crockett by email at firstname.lastname@example.org.